AD HOC approach of cost management during the time of COVIDization of the economy

This article aims to present the ad hoc approach of cost management taken by companies under conditions formed due COVIDIzation economy. Considering uniqueness situation caused COVID-19, term COVIDization economy is interpreted. In general, it means complex changes in PESTEL environment, conditioned global health crisis. For majority companies, these had an adverse effect. others, was neutral or favorable. The onset first wave COVID-19 found most unprepared, with planned revenue, cost, and profit levels. face a sharp change revenue levels, firms respond meet challenges. publication brings out as theoretical statement. It presents effects on revenues companies’ actions about their costs. Two studies conducted SRC Innovation Competitiveness (U2B) were used current publication. They during locked-down 2020 April-May 2021.